What's Next in Information Technology Management


February 10, 2004
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Intellectual Property Rights and Strategies

Patents, trademarks, copyrights and trades are key components driving innovation and growth in our economy.   Unfortunately, many business leaders have a fuzzy understanding of the value of the various forms of intellectual property rights.  To maximize your company's value, you need a strategy for managing your intellectual property portfolio.

This presentation will: 

  • Highlight how intellectual property issues affect the “bottom-line.”

  • Introduce the various intellectual property rights: patents, trademarks, copyright and trade secrets.

  • Introduce strategies for managing an intellectual property portfolio, including:

    • providing a brief overview of the different ways to identify and acquire protection for intellectual property assets, with special attention to patenting, secrecy and copyright;

    • minimizing infringement risk

    • valuing intellectual property assets;  

    • policing and enforcing intellectual property rights; and

    •  conducting intellectual property audits.

Peter Kinsella is a Partner practicing technology law at Faegre & Benson.  Mr. Kinsella’s practice is concentrated in the areas of intellectual property and e-commerce.  As a registered Patent Attorney, he offers extensive experience in patent, trademark, copyright and licensing matters.  Mr. Kinsella is admitted to practice in Colorado, Minnesota, before the United States Patent and Trademark Office and the Court of Appeals for the Federal Circuit.  He is a member of the American Intellectual Property Association, the American Bar Association’s Patent, Trademark and Copyright Section and the Institute of Electrical and Electronic Engineering.  Mr. Kinsella received his law degree in 1993 from the University of Minnesota where he served as Director of the Intellectual Property Moot Court and was a member of the Giles S. Rich Intellectual Property Moot Court Competition Team.  He received a Bachelor of Electrical Engineering degree with a Computer Engineering emphasis from North Dakota State University in 1990.


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