What's Next in Information Technology Management


April 12, 2005
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Human-Friendly Information

Michael Chang

In stark contrast to a few years ago, the modern enterprise has become dependent on the content of human-friendly forms of digital information such as text documents, emails and audio and video media. As the medium through which many daily business operations are conducted, this type of human-friendly information is now the critical link in a wide range of business operations. This poses a challenge to the enterprise because such information is unstructured and meaningless to computers. It demands significant manual processing to enable the value of its content to be accessed and shared. The growing volumes of unstructured information in today's enterprise have significant cost implications that are directly linked to the bottom line.

Autonomy's intelligent Data Operating Layer (IDOL) enables the automatic processing, categorization, retrieval and understanding of all forms of information and is used to power applications as varied as call center, customer relationship management, knowledge management, enterprise portals, enterprise resource planning, online publishing and security applications.

By automating the processing of information, Autonomy software removes the need for dependency on manual labor and the costly effects that manual labor entails, delivering a compelling return on investment. In addition, when the enterprise efficiently and effectively manages its data, it is also able to ensure that its core focus remains the achievement of business objectives.

Autonomy's customer base includes more than 1000 global companies including BAE Systems, Ford, Ericsson, Royal Sun Alliance, Sun Microsystems and public sector agencies including the U.S. Department of Defense, NASA and the U.S.
Department of Energy."

Michael Chang
Autonomy, Inc.

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